IMPACT OF EMPLOYEE MOTIVATION
Figure 1(Lindner,
J.R., 1998)
(Bartol and Martin,
1998) consider motivation a powerful tool that reinforces behavior and triggers
the tendency to continue. In other words, motivation is an internal drive to
satisfy an unsatisfied need and to achieve a certain goal. It is also a
procedure that begins through a physiological or psychological need that
stimulates a performance set by an objective.
TYPES OF EMPLOYEE MOTIVATION
There are two types
of motivation methods which are
1. Intrinsic
Motivation
2. Extrinsic
Motivation
INTRINSIC MOTIVATION
Intrinsic motivation means that an individual is motivated from his own
beliefs which includes Acceptance, Curiosity, Honor, and desire to achieve success.as
well as the intrinsic motivation has to be kept in limited level (Armstrong,
2006)
EXTRINSIC MOTIVATION
Its means individual motivation is stimulated by the external factors
such as rewards and recognitions as well as the extrinsic motivations promote
willingness in a person to learn new skill set.
EMPLOYEE MOTIVATION WAYS
Ø Employee satisfaction Surveys
Ø Employee Motivation Surveys
Ø Create an amazing work environment
Ø Focus on intrinsic rewards
Ø Provide Flexibility
Ø Thank personally, timely, often and sincerely
Ø Opportunity to show off a winning call
Ø Request for special project work
IMPORTANCE OF MOTIVATION
Ø More productivity
Ø Less stress
Ø Improved quality
Ø More trust
Ø Less absenteeism
Ø More creativity
Ø Higher retention rates
HERZBERGS TWO FACTOR THEORY
Figure 2(Herzberg, F., 1966)
The Herzberg two factor theory used to explain the employee motivation
in the apparel industry and which help to levels the motivation of the work
place.
The presence of motivating factors encourages employees to work hard and
increase the efficiency of the workers and increase the productivity of the
firm.
Recognition, Growth, Achievements, Responsibility and work itself are
the major motivators and Security, Company policies, Salary, Work condition,
and Supervisor are the Hygiene factors of the organization. Employee motivation
will be very high when the high motivation and high hygiene according to the
Herzberg theory.
CONCLUSION
Employee motivation in the apparel industry mainly depend on the
motivating factors and the availability of hygiene factors. Employee motivation
will provide the better production in the apparel industry and reduce the
wastages and increase the turnover of the firm.
REFERENCES
Lindner, J.R., 1998.
Understanding employee motivation. Journal of extension, 36(3),
pp.1-8.
Bartol, K.M. and
Martin, D.C., 1998. Applicant referent information at hiring interview and
subsequent turnover among part-time workers. Journal of Vocational
Behavior, 53(3), pp.334-352.
Armstrong, M., 2006 Human Resource Practice 10th ed. London; Kogan Page
Limited
Herzberg,
F., 1966. Work and the nature of man. Cleveland: World Pub. Co.


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